The full memory pack should be well shuffled and placed face down on a flat non-reflective surface, preferably in 6 rows – each row containing 6 cards.
In every turn each player flips two cards so that the pictures on the cards are visible for all players, then turns the two cards downwards and the other player follows. The aim is to find matching pairs of the cards.
The game ends when all the players find all pairs, and the winner is who collects the largest number of cards. The board game is made more exciting by the accompanying brochure of short stories about the history of the footwear found on the memory cards, as well as their unique and formal features. The average playing time of the game is about 20 minutes.